Mayor McCheese: Difference between revisions
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'''Mayor McCheese''' is the mayor of the land of [[McDonaldland]], created for an advertising narrative for the [[McDonald's Corporation|McDonald's]] [[fast food]] chain. He has an enormous [[cheeseburger]] for a head, and sports a top hat, a diplomat's sash, and a pair of [[pince-nez]] spectacles. He is portrayed as a giggly, bumbling, somewhat incompetent [[mayor]] with a wavering, high-pitched voice that is reminiscent to that of comic actor [[Ed Wynn]]. His [[Chief of Police]] is Officer [[Big Mac (McDonald's character)|Big Mac]]. | '''Mayor McCheese''' is the mayor of the land of [[McDonaldland]], created for an advertising narrative for the [[McDonald's Corporation|McDonald's]] [[fast food]] chain. He has an enormous [[cheeseburger]] for a head, and sports a top hat, a diplomat's sash, and a pair of [[pince-nez]] spectacles. He is portrayed as a giggly, bumbling, somewhat incompetent [[mayor]] with a wavering, high-pitched voice that is reminiscent to that of comic actor [[Ed Wynn]]. His [[Chief of Police]] is Officer [[Big Mac (McDonald's character)|Big Mac]]. | ||
In [[1973]], courts sided with [[Sid and Marty Krofft]] that McCheese bore too close a resemblance to [[H.R. Pufnstuf]], and that many other McDonaldland residents were [[plagiarism|plagiarized]] as well. McDonald's was forced to pay a settlement, and as a result, the character was eliminated from the advertising campaign. Since then, Mayor McCheese has largely been phased out of the McDonaldland canon, though he remains a popular [[1970s|'70s]] [[pop culture]] icon. | In [[1973]], courts sided with [[Sid and Marty Krofft]] that McCheese bore too close a resemblance to [[H.R. Pufnstuf]], and that many other McDonaldland residents were [[plagiarism|plagiarized]] as well. McDonald's was forced to pay a settlement, and as a result, the character was eliminated from the advertising campaign. Since then, Mayor McCheese has largely been phased out of the McDonaldland canon, though he remains a popular [[1970s|'70s]] [[pop culture]] icon. | ||
Revision as of 07:10, 2 September 2007
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Mayor McCheese is the mayor of the land of McDonaldland, created for an advertising narrative for the McDonald's fast food chain. He has an enormous cheeseburger for a head, and sports a top hat, a diplomat's sash, and a pair of pince-nez spectacles. He is portrayed as a giggly, bumbling, somewhat incompetent mayor with a wavering, high-pitched voice that is reminiscent to that of comic actor Ed Wynn. His Chief of Police is Officer Big Mac. In 1973, courts sided with Sid and Marty Krofft that McCheese bore too close a resemblance to H.R. Pufnstuf, and that many other McDonaldland residents were plagiarized as well. McDonald's was forced to pay a settlement, and as a result, the character was eliminated from the advertising campaign. Since then, Mayor McCheese has largely been phased out of the McDonaldland canon, though he remains a popular '70s pop culture icon.
Despite being phased out, Mayor McCheese continued to be seen on McDonald's tray liners (doubling as activity pages for children) and some Happy Meal toys into the late 1980s.
As of 2005, one could see along the Chicago Skyway a billboard featuring Mayor McCheese welcoming motorists to Chicago. Suburban Oak Brook, Illinois is McDonald's Corporation's headquarters.