Editing Never Split Tens (movie prospectus) (section)

==Business Plan==

===Production Budget Generation=== 

Because no special effects, animation, or action scenes are involved, the budget for the Motion Picture, including two to three A-list actors, is estimated to be $10 to $15 million, as discussed in Section 5, Estimated Production Budget. 

The Production Budget will be generated from Investors, a sponsoring casino, product placement fees, and possibly sale of Illinois tax credits.  The minimum investment from Investors will be $50,000 (“Unit Investment”).   No more than one hundred (260) Unit Investments will be sought from Investors (see table below), so that no dilution of interests will occur.  The Investors will receive a pro rata share of profits in return for their investment as detailed below.

Because both the subject of the Motion Picture and many of its scenes involve casinos, it is advantageous to form an investment relationship with a casino in the production of the Motion Picture.  In return for partial funding of the projected production cost of $10 to $15 million, the casino would obtain numerous marketing considerations, as detailed in Appendix F.   Scenes to be shot in the casino/resort facility are detailed in Appendix F.

The Motion Picture has more than two dozen opportunities for product placement.  These include a restaurant chain, convenience store chain, motel chain, automobile manufacturer, cigarette manufacturer, television manufacturer, ice cream manufacturer, rice packager, coffee manufacturer, box candy manufacturer, breakfast cereal manufacturer, orange juice bottler, brewery, liquor distributor, and winery.  In addition, specific firms such as Metropolitan Life Insurance, Texas Instruments, IBM, Mars Candy Company, Milk Bone dog treats, and newspapers, the New York Times, the Washington Post, and the Boston Globe, are explicitly mentioned.  The common stocks of several publicly traded firms are the subject of one scene.  
Product placement is attractive to manufacturers for many reasons.  The products are perceived by the viewer to be chosen by the star, thus receiving an implied endorsement. The total number of viewers increases as the motion picture moves from theatrical distribution to the sales and rentals and electronic media.  Third, the products are shown in the context of the show and cannot be ignored.  Product placement, in addition, provides manufacturer the possibility of joint marketing with motion pictures that appeal to the manufacturer's target market audience.  In the Motion Picture, the target audience for automobiles and various consumables such as cigarettes, coffee, beer, wine, and liquor overlaps significantly with the expected demographic for the Motion Picture.
The fee (as opposed to receipt of free products or a mutual advertising campaign) for single product placements in motion pictures varies widely from $100,000 to millions of dollars.  The Producers will enlist the services of established product placement firms such as Motion Picture Magic to maximize this source of the Production Budget. The corporate clients of these firms typically invest once a motion picture has obtained one or more distributors.  These fees are expected to generate between $500,000 and $2.0 million toward the Production Budget.  The sources of the Production Budget are summarized in the table.

Sources Of Production Budget

Source	Amount	Consideration
Casino/Resort Location	$1.0 to $2.0 million	Marketing and Publicity
Product Placement	$0.5 to $2.0 million	Advertising
Illinois Film Services1	$0.5 to $1.0 million	Sale of Illinois Tax Credit
Investors	$5.0 to $13.0 million
Pro Rata Net Revenues
1 To be either distributed to Investors or used to meet post-production expenses.

===Revenue Generation=== 

Revenue will be generated by distribution in domestic and foreign theaters and to non-box office outlets. These include DVD/Blu-ray, Video-on-Demand, Electronic Sell-Through, Internet Streaming, Pay and Free Television, and ancillary media.  (The term “television release” typically refers to all of pay TV, free TV, Video-on-Demand, and Internet Streaming.)   The revenue generated from film rentals is approximately one half of that generated at the box office. (Ref. 12)   The generation of revenue from non-box office sources is detailed in Section  10, Non-Box Office Revenue Streams.

Although the majority of theater box-office revenue is typically earned within the first weeks after the release of a motion picture, with such new markets additional income may continue to be generated for an indefinitely long period.  Distributor expertise provides box office release strategy.

===Production House===

Upon securing the funding for the Motion Pictures, Producers shall seek a reputable, successful motion picture production company to effect the production of the Motion Picture.  This shall include all the functions of a production house, including hiring crew and staff, hiring principal and non-principal actors, acquiring locations for filming, scheduling of shoot dates, purchasing liability insurance, performing post-production, obtaining domestic and foreign distribution, which may require contracting with a producers’ representative, and accounting.  

===Preliminary Casting=== 

The following actors have expressed an interest in being cast, contingent upon the Motion Picture being funded, and are attached to the script:
Anthony Crivello (www.imdb.com/name/nm0188266/) 
Polly Draper (www.imdb.com/name/nm0237164/) 
Rick Plastina (www.imdb.com/name/nm0686738/)
Michael Wolff (www.imdb.com/name/nm0938292/)

The following actors are acquaintances of the Producers and have been contacted as of the date of the prospectus to ascertain their availability and whether they would want to become attached to the script:   
Armand Assante (www.imdb.com/name/nm0000800/)
Lolita Davidovich (www.imdb.com/name/nm0000357/)
Maria Dizzia (www.imdb.com/name/nm1978694/)
John Mahoney (www.imdb.com/name/nm0001498/)
Busy Philipps (www.imdb.com/name/nm0005311/)
Charlotte Ross (www.imdb.com/name/nm0005383/) 
Jill St. John (www.imdb.com/name/nm0001762/)
Robert Wagner (www.imdb.com/name/nm0001822/)

The agents of actors Ryan Gosling (www.imdb.com/name/nm0331516/) and Jim Sturgess (www.imdb.com/name/nm0836343/) have been contacted to express the Producers’ interest in their being cast in the lead role.  We are familiar with the extended family of Jake Gyllenhaal (www.imdb.com/name/nm0350453/) and hope to present the script to him as well.  Producers are currently working with Innovative Artists Agency of New York on principal casting.

===Location Shooting===
 
Many of the scenes in the Motion Picture will be filmed in a casino/resort complex, as detailed in Appendix F.  These include scenes in the casino, hotel room, restaurant, entertainment lounge, lobby, and security office.

Other location filming includes the Buckingham Fountain in Chicago, Chicago’s lakefront, a neighborhood bungalow, and a university campus.  The State of Illinois provides a tax credit equal to 30% of the costs of production which employ Illinois residents and companies.  These tax credits can be sold and, as noted previously, typically earn 88% to 93% of their face value (Ref. 11).   This consideration reduces the effective cost of production.  

===Proposed Schedule===

Principal photography for the Motion Picture is to begin in winter year 1.  It will be shot partially in Illinois and partially at a casino/resort complex, among other locations.

Development:  May year 1 – September 

Pre-production:  September – December 

Production:  December year 1 – February year 2

Post-production:  February  – May 

Begin Sales: May 

Delivery:  June 

===Fluidity of Concept===

Neither the preliminary budget, the script, names of potential actors, the proposed schedule, nor other factors in the actual film shall be considered as immutable.