Editing Black Friday (shopping) (section)

== Around the world ==

[[File:Black Friday 2015 Cerdanyola.jpg|thumb|right|High discounts at a store during Black Friday]]

=== United States ===

[[File:DCUSA.Gallery10.TargetBlackFriday.Wikipedia.jpg|thumb|right|Interior of a [[Target Corporation|Target]] store on Black Friday]]
[[File:2008-08-28 Black Friday shoppers at Wal-Mart.jpg|thumb|Black Friday shoppers in the morning at [[Walmart]] store in Durham, North Carolina]]

The [[SouthPark (Charlotte neighborhood)|SouthPark]] neighborhood of [[Charlotte, North Carolina|Charlotte]], [[North Carolina]], is the most trafficked area of the United States on Black Friday.<ref>{{cite web|url=http://www.wcnc.com/story/local/2014/12/01/10757584/|title=Charlotte boasts worst Black Friday traffic in U.S.|date=November 22, 2011|work=WCNC}}</ref><ref>{{Cite news|url=http://www.wbtv.com/story/16114792/charlotte-mall|title=New study says Charlotte Mall most congested in U.S.|last=Mack|first=Brigida|date=Dec 24, 2011|work=WB TV|access-date=}}</ref>

Black Friday is a shopping day for a combination of reasons. As the first day after the last major holiday before Christmas, it marks the unofficial beginning of the Christmas shopping season. Additionally, many employers give their employees the day off as part of the Thanksgiving holiday weekend. In order to take advantage of this, virtually all retailers in the country, big and small, offer various sales including limited amounts of doorbuster/doorcrasher/doorsmasher items to entice traffic. The early 2010s have seen retailers extend beyond normal hours in order to maintain an edge or to simply keep up with the competition. Such hours may include opening as early as 12:00&nbsp;a.m. or remaining open overnight on Thanksgiving Day and beginning sale prices at midnight. In 2010, [[Toys 'R' Us]] began their Black Friday sales at 10:00&nbsp;p.m. on Thanksgiving Day and further upped the ante by offering free boxes of [[Crayola]] crayons and coloring books for as long as supplies lasted. Other retailers, like [[Sears]], Express, MK, [[Victoria's Secret]], [[Zumiez]], [[Tillys]], [[American Eagle Outfitters]], Nike, Jordan, Puma, [[Aéropostale (clothing)|Aéropostale]], and [[Kmart]], began Black Friday sales early Thanksgiving morning and ran them through as late as 11:00&nbsp;p.m. Friday evening. [[Forever 21]] went in the opposite direction, opening at normal hours on Friday, and running late sales until 2:00&nbsp;a.m. Saturday morning.<ref>{{cite news |url= http://articles.nydailynews.com/2010-11-23/news/27082005_1_black-friday-doorbusters-thanksgiving-day-stores |archive-url= https://web.archive.org/web/20110815091655/http://articles.nydailynews.com/2010-11-23/news/27082005_1_black-friday-doorbusters-thanksgiving-day-stores |url-status= dead |archive-date= August 15, 2011 |location= New York |work= Daily News |title= Black Friday Deals for Target, H&M, Forever21, Old Navy, Radio Shack, and More |first= David |last= Yi |date= November 23, 2010}}</ref><ref>{{cite news |url= http://financiallyfit.yahoo.com/finance/article-111402-7507-6-post-thanksgiving-shopping-starts-earlier?ywaad=ad0035&nc |title= Black Friday Moves to Thursday as Stores Woo Shoppers |work=Yahoo! Finance |department= Financially |date= November 23, 2010 |archive-url= https://web.archive.org/web/20110726021057/http://financiallyfit.yahoo.com/finance/article-111402-7507-6-post-thanksgiving-shopping-starts-earlier?ywaad=ad0035&nc |archive-date= July 26, 2011 |access-date=January 2, 2012}}</ref> Historically, it was common for Black Friday sales to extend throughout the following weekend. However, this practice has largely disappeared in recent years, perhaps because of an effort by retailers to create a greater sense of urgency.

The news media usually give heavy play to reports of Black Friday shopping and their implications for the commercial success of the Christmas shopping season, but the relationship between Black Friday sales and retail sales for the full holiday season is quite weak and may even be negative.<ref>{{cite news |first= Neil |last= Irwin |url= https://www.washingtonpost.com/blogs/wonkblog/wp/2012/11/23/black-friday-is-a-bunch-of-meaningless-hype-in-one-chart/ |title= Black Friday Is a Bunch of Meaningless Hype, in One Chart |work= The Washington Post |date= November 23, 2012}}</ref>

On April 23, 2014, ''.blackfriday'' joined a growing list of [[ICANN]] [[top-level domain]]s (such as—traditionally—.com, .net, and .org).<ref>{{cite news |url= http://businessjournalism.org/2014/07/09/fresh-peg-on-new-domain-names-dot-vodka-dot-christmas-dot-fail/ |title= Fresh Peg on New Domain Names: 'dot-vodka', 'dot-Christmas', 'dot-fail' |first= Melissa |last= Preddy |publisher= Donald W. Reynolds National Center for Business Journalism / [[Arizona State University]] |date= July 9, 2014 |access-date= August 7, 2014}}</ref><ref>{{cite web|url=http://newgtlds.icann.org/en/program-status/delegated-strings|title=Delegated Strings|publisher=}}</ref>

In 2015, Neil Stern of McMillan Doolittle said, "Black Friday is quickly losing its meaning on many fronts," because many stores opened on Thanksgiving, and a lot of sales started even earlier than that. Online shopping also made the day less important.<ref name="Karp">{{cite news|url=http://www.myrtlebeachonline.com/latest-news/article45999095.html|archive-url=https://web.archive.org/web/20151124144551/http://www.myrtlebeachonline.com/latest-news/article45999095.html|url-status=dead|archive-date=November 24, 2015|title=Is Black Friday dying?|last=Karp|first=Gregory|work=[[Chicago Tribune]]|date=November 23, 2015|accessdate=November 23, 2015}}</ref> A Gallup poll in 2012 has shown that only 18% of American adults approve of Black Friday, which is significantly lower than the percentage of American adults who approve of the controversial holiday [[Columbus Day]], which is at 58%.<ref>{{cite web|url=http://news.gallup.com/poll/158927/black-friday-shopping-mostly-young.aspx|title=Black Friday Shopping Mostly for the Young|first=Gallup|last=Inc.|publisher=|date=November 23, 2012}}</ref><ref>{{cite web|url=http://www.rasmussenreports.com/public_content/lifestyle/holidays/october_2013/58_think_america_should_still_honor_christopher_columbus|title=58% Think America Should Still Honor Christopher Columbus |first=|last=|website=www.rasmussenreports.com — Rasmussen Reports}}</ref>

=== Canada ===

{{See also|Boxing Day#Shopping}}

The large population centers on [[Lake Ontario]] and the [[Lower Mainland]] in Canada have always attracted [[cross-border shopping]] into the US states, and as Black Friday ({{lang-fr|Vendredi Noir}}) became more popular in the US, Canadians often flocked to the US because of their lower prices and a stronger Canadian dollar. After 2001, many were traveling for the deals across the border. Starting in 2008 and 2009, due to the parity of the [[Canadian dollar]] compared with the [[United States dollar|American dollar]], several major Canadian retailers ran Black Friday deals of their own to discourage shoppers from leaving Canada.<ref>{{cite news |url= http://www.cbc.ca/news/business/story/2009/11/27/consumer-black-friday.html |publisher= CBC News |title=Canadian Retailers Test Their Own Black Friday |date= November 27, 2009}}</ref><ref name="Star">{{cite news |url= https://www.thestar.com/specialsections/blackfriday/article/1291394--canadian-retailers-fight-back-against-black-friday-deals |title= Canadian Retailers Fight Back Against Black Friday Deals |work= Toronto Star |date= 2012 |access-date= August 24, 2017 |archive-url= https://web.archive.org/web/20121228180817/http://www.thestar.com/specialsections/blackfriday/article/1291394--canadian-retailers-fight-back-against-black-friday-deals |archive-date= December 28, 2012 |url-status= dead }}</ref>

The year 2012 saw the biggest Black Friday to date in Canada, as Canadian retailers embraced it in an attempt to keep shoppers from travelling across the border.<ref>{{cite news |url= http://business.financialpost.com/2012/11/23/canadian-retailers-embracing-black-friday-to-keep-shopping-dollars-on-home-turf/ |title= Canadian Retailers Embracing Black Friday to Keep Shopping Dollars on Home Turf |work= National Post |date= 2012}}</ref>

Before the advent of Black Friday in Canada, the most comparable holiday was [[Boxing Day#Shopping|Boxing Day]] in terms of retailer impact and consumerism. Black Fridays in the US seem to provide deeper or more extreme price cuts than Canadian retailers, even for the same international retailer.

=== United Kingdom ===

{{See also|Boxing Day#Shopping}}

In the United Kingdom, the term "[[Mad Friday|Black Friday]]" originated within the Police and [[National Health Service|NHS]] to refer to the Friday before Christmas. It is the day when emergency services activate contingency plans to cope with the increase in workload due to many people going out drinking on the last Friday before Christmas. Contingencies can include setting up mobile field hospitals near City Centre nightspots.<ref>{{Cite news|url=https://www.telegraph.co.uk/topics/christmas/8962991/Field-hospital-set-up-for-Cardiffs-black-Friday-revellers.html|title=Field hospital set up for Cardiff's 'black Friday' revellers|first=Adam|last=Smith|date=December 17, 2011|via=www.telegraph.co.uk}}</ref> The term has then been adopted outside those services to refer to the evening and night of the Friday immediately before Christmas, and would now be considered a mainstream term and not simply as jargon of the emergency services.

Since the start of the 21st century, there have been attempts by retailers with origins in the United States such as [[Amazon.com|Amazon]] to introduce a retail "Black Friday" as it would be understood by Americans, into the United Kingdom.<ref>{{cite news |url= http://www.blu-ray.com/news/?id=5493 |work= Blu-Ray.com |title= Amazon Brings Black Friday to the UK |date= November 21, 2010}}</ref><ref>{{cite news |url= https://www.engadget.com/2010/11/25/apples-australian-store-discounts-everything-by-around-10-perce/ |work= Engadget |title= Apple's Australian Store Discounts Most Things by Around 10 Percent, Foreshadows Black Friday Deals |date= November 25, 2010}}</ref> In 2013 [[Asda]] (a subsidiary of the American firm [[Walmart]]) announced its "Walmart's Black Friday by ASDA" campaign promoting the American concept of a retail "Black Friday" in the UK. Some online and in-shop companies have adopted the American-style Black Friday sale day, although others appear sceptical, with one 2013 comment piece in the trade publication ''[[Retail Week]]'' labelling it "simply an [[Americanization|Americanism]], which doesn't translate very well."<ref>{{cite web |url= http://www.retail-week.com/multichannel/online-retail/comment-why-we-should-ignore-black-friday-in-the-uk/5055304.article |title= Comment: Why We Should Ignore Black Friday in the UK |work= Retail Week}}</ref>

In 2014, more UK-based retailers adopted the Black Friday marketing scheme than ever. Among them were ao.com, [[Very (online retailer)|very.co.uk]], [[John Lewis (department store)|John Lewis]] and [[Argos (retailer)|Argos]], who all offered discounted prices to entice Christmas shoppers. During Black Friday sales in 2014, police forces were called to shops across Britain to deal with crowd control issues, assaults, threatening customers and traffic issues.<ref>{{cite news |url= https://www.bbc.co.uk/news/uk-30241459 |title= 'Black Friday': Police Called to Supermarket Crowds |date= November 28, 2014 |work= BBC News}}</ref> Sir [[Peter Fahy]], Chief Constable of [[Greater Manchester Police]], stated: "The events of last night were totally predictable and I am disappointed that stores did not have sufficient security staff on duty."<ref>{{cite news |url= https://www.independent.co.uk/news/business/black-friday-uk-the-shops-hit-by-chaos-and-violence-as-shopping-frenzy-sweeps-country-9890230.html |title= Black Friday UK: The Shops Hit by Chaos and Violence as Shopping Frenzy Sweeps Country |first= Lizzie |last= Dearden |work= The Independent |location= London |date= November 28, 2014}}</ref> In response to incidents at branches of Tesco, Greater Manchester Police's deputy chief constable [[Ian Hopkins]] said shoppers had behaved in an "appalling" fashion and the lack of planning from retailers was "really disappointing": "They should have planned appropriately with appropriate levels of security to make sure people were safe. They have primary responsibility to keep people safe and they can't rely on the police to turn up and bail them out and that's what happened last night."<ref>{{cite news |url= https://www.telegraph.co.uk/news/shopping-and-consumer-news/11261470/Chaos-and-violence-marrs-Black-Friday-across-country.html |title= Chaos and Violence {{Sic|Marrs|nolink=y}} Black Friday Across Country |date= November 28, 2014 |first= Rosa |last= Silverman |work= The Telegraph |location= London }}</ref>

Asda announced that it would not take part in the 2015 Black Friday.<ref>{{cite news |url= https://www.bbc.co.uk/news/business-34774289 |title= Asda to Shun Black Friday Sales |date= November 10, 2015 |work= BBC News}}</ref><ref>{{cite press release |url= http://your.asda.com/press-centre/asda-steps-away-from-tradition-and-gives-2015-christmas-campaign-a-fresh-modern-festive-twist |title= Asda Steps Away from Tradition and Gives 2015 Christmas Campaign a Fresh, Modern Festive Twist |date= November 1, 2015 |publisher= Asda }}</ref> In 2015, Black Friday was predicted to become the biggest day of shopping in Britain, with as much as £2bn spent in shops and online in 24 hours.<ref>{{cite web|url=https://www.theguardian.com/business/2015/nov/26/what-is-black-friday-biggest-uk-shopping-day|title=What is Black Friday and who's to blame for it?|date=November 27, 2015|work=Guardian|accessdate=November 27, 2015}}</ref><ref>{{cite web|url=https://www.theguardian.com/business/2015/nov/26/cold-wet-day-may-divert-uks-black-friday-rush-online|title=UK retailers brace for online onslaught of Black Friday shoppers|date=November 27, 2015|work=Guardian|accessdate=November 27, 2015}}</ref> However, many large retailers have discontinued, downplayed or heavily modified the concept since 2014, sometimes citing disruption to Christmas trading patterns or bad publicity.<ref>{{cite web|url=http://www.oxfordmail.co.uk/news/14914491.Bicester_Village___39_will_not_take_part__39__in_Black_Friday/|title=Bicester Village 'will not take part' in Black Friday'|date=November 18, 2016|work=Oxford Mail|accessdate=November 18, 2016}}</ref><ref>{{cite web|url=https://www.bbc.co.uk/news/uk-england-34931299|title=Black Friday: Responding to last year's mayhem|date=26 November 2015|work=BBC|accessdate=November 18, 2016}}</ref>

Black Friday appears to be growing in popularity year on year in the UK. In 2016, total spending on online retail sites on Black Friday 2016 was £1.23bn, marking a +12.2% increase on the £1.1bn spent on the same day in 2015.<ref>{{cite web|url=http://www.netimperative.com/2016/12/black-friday-uk-stats-12-increase-last-year-lower-forecast/|title=Black Friday UK stats: 12% increase on last year (but lower than forecast)|date=December 1, 2016|work=Net Imperative}}</ref><ref>{{Cite web|url=https://www.bbc.com/news/av/business-38066228/how-black-friday-came-to-the-uk|title=How Black Friday came to the UK|website=BBC News|language=en-GB|access-date=2018-11-21}}</ref> In 2017, retail sales in the UK grew faster in November than in December for the first time.<ref>{{Cite news|url=https://www.bbc.com/news/business-46260739|title=Have eight years of Black Friday changed the UK?|last=Jones|first=Lora|date=2018-11-21|work=BBC News|access-date=2018-11-21|language=en-GB}}</ref>

=== Mexico ===

In Mexico, Black Friday was the inspiration for the government and retailing industry to create an annual weekend of discounts and extended credit terms, [[El Buen Fin]], meaning "the good weekend" in Spanish.<ref>{{cite news |newspaper= Wall Street Journal |url=https://www.wsj.com/articles/SB10001424052970203611404577044390371357010 |title= Mexico Introduces Its Own Version of 'Black Friday'-Style Shopping Blitz|first=Amy|last= Guthrie |date= November 18, 2011 |access-date= June 20, 2013}}</ref> El Buen Fin has been in existence since 2011 and takes place on November in the weekend prior to the Monday in which the Mexican Revolution holiday is pushed from its original date of November 20, as a result of the measure taken by the government of pushing certain holidays to the Monday of their week in order to avoid the workers and students to make a "larger" weekend (for example, not attending in a Friday after a Thursday holiday, thus making a four-day weekend). On this weekend, major retailers extend their store hours<ref>{{cite news|url=http://www.excelsior.com.mx/node/784759|title=Las tiendas ampliarán horarios en Buen Fin|work=Excélsior|language=es|trans-title=Stores will extend hours in Buen Fin|date=17 November 2011|first=Eréndira |last=Espinosa}}</ref> and offer special promotions, including extended credit terms and price promotions.

=== Romania ===

The concept was imported in [[Romania]] by {{ill|eMAG|ro|eMAG}} and [[Flanco]] in 2011 and became bigger each year. The two reported the biggest Black Friday sales in 2014. eMAG sold products worth some 37 million euros while Flanco's sales totaled 22 million euros. Hundreds of retailers announced their participation in the 2015 campaign.<ref>{{cite news |newspaper= El Rancho |url= http://business-review.eu/news/promanian-retailers-have-imported-the-lsquoblack-fridayrsquo-symbol-from-across-the-ocean-and-they-are-selling-their-products-at-a-discount-ppnbspemag-and-1171/ |title= Romanian Retailers Import 'Black Friday' Concept |date= November 25, 2011 |access-date= April 14, 2014}}</ref>

In 2015, 11 million Romanians say they have heard about Black Friday which is 73% of the 15 million people target segment. 6.7 million plan on buying something on biggest shopping event of the year in Romania.<ref>{{cite news |newspaper= El Rancho |url= http://www.romania-insider.com/the-retailer-that-launched-the-biggest-shopping-event-of-the-year-6-7-mln-romanians-want-to-buy-something-on-black-friday/159948/ |title= The Retailer that Hosts the Biggest Shopping Event of the Year: 6.7 mln Romanians Want to Buy Something on Black Friday |date= November 17, 2015}}</ref>

In Romania, Black Friday is one week before the US Black Friday.

=== India ===

Black Friday is little known in India, as its shopping seasons are different. The busiest times for shopping in India (and hence the times with the biggest discounts) tend to be [[Diwali]], followed by regional festivals like [[Ugadi]], [[Dussehra]], and [[Pongal (festival)|Pongal]] in South India, [[Ganeshotsav]] in Maharasthra, [[Baisakhi]] in Punjab and [[Onam]] in Kerala. Over the past decade, [[Independence day]] sales (on 15 August) have become a large attraction, though most sales in India last for a period of one week.<ref>{{cite news|title=Flipkart Amazon drive psot GST with largest ever Diwali sales|url=https://asia.nikkei.com/magazine/20171012/Business/Flipkart-Amazon-drive-postGST-consumption|accessdate=24 November 2017|publisher=Asia Nikkei|date=12 October 2017}}</ref>

The growing number of e-commerce websites and large retail shopping centers has contributed to such sales. The big e-commerce retailers in India are trying to emulate the concept of shopping festivals from the United States like Black Friday and [[Cyber Monday]]. Flipkart, Snapdeal and Amazon have been offering discounted products on the major festivals in India. December witnesses the [[Great Online Shopping Festival]] (also called GOSF) for three days where people shop from all the major e-commerce players and large FMCG brands. From 2015, Google has now stopped the
GOSF.<ref>{{cite web|url= http://trak.in/tags/business/2015/11/03/google-gosf-shut-down/ | title= GOSF 2015 Shut Down;|date=Feb 2016}}</ref> The aim was to bring leading e-commerce players on a single platform and boost online shopping in India. Survey<ref>{{cite web|url= http://www.couponrani.com/gosf-2014-consumer-sentiment-survey | title= GOSF 2014 Survey At CouponRani;|date=Feb 2016}}</ref> during GOSF 2014 suggests that 90% of consumers were satisfied with the exclusive discounts offered in GOSF.
According to Google Trends, the interest for Black Friday is rising every year. Comparing the search volume of the term Black Friday in November 2012 and November 2013, the increase is almost 50 percent (22,200 is the search volume in November 2012 and 33,100 is the search volume in November 2013, according to the Google Adwords).

=== France ===

French businesses are slowly introducing the Black Friday custom into the market.<ref>{{cite news |title= Black Friday Struggles to Seduce French Shoppers |work= The Local |url= http://www.thelocal.fr/20141128/black-friday-bemuses-french-consumers |access-date= October 29, 2015}}</ref> Discounts of up to 85% were given by retailing giants such as [[Apple Inc.|Apple]] and [[Amazon.com|Amazon]] in 2014.<ref>{{cite news |title= 'Black Friday' : comment les marques françaises tentent de surfer sur ces soldes à l'américaine |url= http://www.huffingtonpost.fr/2014/11/28/black-friday-2014-qu-est-ce-que-c-est-france-soldes-rabais-promos-magasins_n_6232102.html |work= Le Huffington Post |language= fr |access-date= October 29, 2015}}</ref> French electronics retailers such as [[Fnac|FNAC]] and [[Auchan]] advertised deals online while [[Darty]] also took part in this once a year monster Sale. Retailers favored the very American term "Black Friday" to "Vendredi noir" in their advertisements.<ref>{{cite web |title= Black Friday Goes Global as Retailers Import the US Spending Holiday |url= http://www.cnet.com/news/black-friday-goes-global-as-retailers-import-us-spending-holiday/ |website= CNET |access-date= October 29, 2015}}</ref> In 2016, because of the [[November 2015 Paris attacks|terror attacks in Paris]] in November the year before, some retailers used the name "Jour XXL" (XXL day) instead of Black Friday.<ref>{{cite web |title= Attentats de Paris: Les commerçants rebaptisent le "Black Friday" |url= http://www.20minutes.fr/societe/1733739-20151118-attentats-paris-commercants-rebaptisent-black-friday |website= 20minutes}}</ref>
An alternative was brought up by some online businesses in 2018, called "French Days",<ref>{{cite news|url=https://www.lemonde.fr/economie/article/2018/04/28/avec-les-french-days-les-sites-d-e-commerce-francais-cherchent-a-lancer-leur-black-friday_5291989_3234.html|title=Avec les "&nbsp;French Days&nbsp;", les sites d'e-commerce français cherchent à lancer leur "&nbsp;Black Friday&nbsp;"|publisher=|newspaper=Le Monde.fr|date=April 28, 2018}}</ref> which goal is to replicate Black Friday during spring season (starting around the first day of May).

=== Germany ===

In Germany, "Black Friday" retailer advertisements refer to "Black Week" and "Black Shopping" in English language, with sales lasting an entire week (excluding Sundays when most retail stores are closed). During this sale time, stores keep their normal working hours; and though goods are offered at reduced prices, the prices are no more significantly slashed than normal weekly price reductions. Apple was the first company to run a special Black Friday campaign for the German market in 2006.<ref>{{cite web |title= Apple brachte den Black Friday nach Deutschland|url= https://www.derwesten.de/leben/digital/kaufrausch-a-la-usa-was-ist-der-black-friday-id10086999.html |website= Der Westen |access-date=November 15, 2016|date= November 28, 2014 }}</ref> Apple never used the name Black Friday in Germany, but promotes only a "one-day shopping event".<ref>{{cite web |title= Apple lässt Black Friday in Deutschland ausfallen|url= https://www.zdnet.de/88212386/apple-laesst-black-friday-deutschland-ausfallen/ |website= ZDNet |access-date=November 18, 2017|date= November 28, 2014 }}</ref> In the first years, mostly internet retailers have used the event as an occasion to attract new customers with discounts, but bricks and mortar stores have already begun to adapt the shopping event. For the first time ever, German customers spent more than €1 billion during the Black Friday weekend in 2016: According to a Centre for Retail Research study, German customers spend around €1.3 billion ($1.54 billion) during the four days from Black Friday to Cyber Monday 2016.<ref>{{cite web |title= Shopping for Christmas 2016|url= http://www.retailresearch.org/shoppingforxmas.php |website= Centre for Retail Research |access-date=November 15, 2016}}</ref> In Germany the term Black Friday has been registered as a wordmark since December 2013.<ref>{{cite web |title= Black Friday—still protected as German wordmark?|url= https://legal-patent.com/international-intellectual-property/black-friday-still-protected-german-wordmark/ |website= Legal Patent |access-date=November 12, 2018|date= November 12, 2018 }}</ref>

=== Switzerland ===

In 2015, Swiss retailer Manor was the first to launch a special Black Friday promotion. The year after, most Swiss retailers launched special offers during the Black Friday Week. It is estimated that customers spent around 400 million Swiss Francs on Black Friday 2018. In recent years, Singles Day got more and more important in Switzerland. This shopping day could replace Black Friday as the most important shopping day in Switzerland in 2019<ref>{{cite web |title= Neuer Super-Shopping-Tag kommt in die Schweiz|url= https://www.20min.ch/finance/news/story/Jetzt-kriegt-der-Black-Friday-Konkurrenz-12421154 |website= 20Minuten |access-date=April 15, 2019}}</ref>

=== Australia and New Zealand ===

{{See also|Boxing Day#Shopping}}

In recent years, Black Friday has been promoted in Australia by in-store and online retailers. In 2011, [[Online Shopping USA]] hosted an event on [[Twitter]]. Twitter users had to use the hashtag #osublackfriday and it allowed them to follow along and tweet favourite deals and discounts from stores.<ref>{{cite news |url= http://www.retailbiz.com.au/2011/11/22/article/Black-Friday-shopping-live-in-Australia/TEQERLYAHB |work= RetailBiz.com |title= Black Friday Shopping Live in Australia |date= November 22, 2011 |url-status= dead |archiveurl= https://web.archive.org/web/20160306151556/http://retailbiz.com.au/2011/11/22/article/black-friday-shopping-live-in-australia/teqerlyahb |archivedate= March 6, 2016 |df= mdy-all }}</ref> In 2013, [[Apple Inc.|Apple]] extended its Black Friday deals to Australia. Purchasing online gave customers free shipping and free [[iTunes Store|iTunes]] gift cards with every purchase. The deals were promoted on their website, it read "Official Apple Store—One day Apple shopping event Friday, November 29".<ref>{{cite news |url= http://www.smh.com.au/digital-life/digital-life-news/apples-black-friday-deals-go-live-in-australia-20131129-2yg9b.html |work= [[Sydney Morning Herald]] |title= Apple's Black Friday Deals Go Live in Australia |date= November 29, 2013}}</ref> [[Australia Post]]'s ShopMate parcel-forwarding service allows Australian customers to purchase products with "Black Friday" deals from the US and get them shipped to Australia. In addition to this, numerous stores in the country run Black Friday promotions in-store and online throughout the country.<ref>{{cite web|url=https://www.couriermail.com.au/business/black-friday-2017-sales-discount-codes-and-secret-deals/news-story/7ce551556d7cdfaa0da5ee91c5d27d42|title=60 of the best Black Friday sales and secret codes|date=November 24, 2017|website=www.couriermail.com.au}}</ref>

Black Friday started picking up in [[New Zealand]] around 2013. In 2015, major retailers such as [[The Warehouse Group#The Warehouse|The Warehouse]], [[Noel Leeming]] and [[Harvey Norman]] offered Black Friday sales,<ref>{{cite news |first= Patrice |last= Dougan |date= November 27, 2015 |title= Black Friday mania to hit New Zealand |url= http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11551861 |newspaper= The New Zealand Herald |accessdate= November 27, 2015}}</ref> and by 2018 were joined by [[Farmers Trading Company|Farmers]], [[JB Hi-Fi]], [[Briscoe Group|Briscoes and Rebel Sport]]. Paymark, which processes around 75 percent of New Zealand's electronic transactions, recorded $219 million [[NZD]] (US$151 million) of transactions on Black Friday 2017, up over 10 percent from the previous year.<ref>{{cite news|url=https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12165552|title=Black Friday sales madness sweeps country, set to break record|date=November 23, 2018|publisher=|via=www.nzherald.co.nz|newspaper=NZ Herald}}</ref>

=== Other countries ===

In [[Norway]], Black Friday started as a publicity stunt campaign back in 2010 to increase the sales to the shopping mall Norwegian Outlet. Since the introduction, it has been promoted every year in a larger and growing market all over the country.<ref>{{cite news |url= http://www.vg.no/nyheter/forbruker/skoeytelegendens-nakenstunt-brakte-black-friday-til-norge/a/23854901/ |work= vg.com |title= Skøytelegendens nakenstunt brakte Black Friday til Norge |trans-title= Skate legend naked stunt brought Black Friday to Norway |language= no |date= November 24, 2016}}</ref>

Black Friday is known as ''Viernes Negro'' in Costa Rica.<ref>{{cite news |url= http://www.nacion.com/economia/Clientes-esperaban-agresivas-Viernes-Negro_0_1381262073.html |title= Clientes esperaban ofertas más agresivas este Viernes Negro |work= La Nación |date= November 29, 2013 |language= es}}</ref> In [[Panama]], Black Friday was first celebrated in 2012, as a move from the Government to attract local tourism to the country's capital city. During its first year, it was believed to have attracted an inflow of about 35,000 regional tourists according to the government's immigration census.

In [[South Africa]], [[Russia]], [[Austria]] and [[Switzerland]], [[Black Friday Sale]] is a joint sales initiative by hundreds of online vendors—among them [[Zalando]], [[Disney Store]], [[Galeria Kaufhof]] and [[Sony]]. Over its first 24-hour run on November 28, 2013, more than 1.2 million people visited the site, making it the single largest online shopping event in German-speaking countries. There has been growing interest for Black Friday in [[Poland]] as well.

2014 marked the introduction in Bolivia,<ref>{{cite web|url=http://www.eldeber.com.bo/economia/campana-black-friday-desata-fiebre.html|title=La campaña 'black friday' desata fiebre de compras|work=eldeber.com.bo|access-date=October 12, 2015|archive-url=https://web.archive.org/web/20151028231348/http://www.eldeber.com.bo/economia/campana-black-friday-desata-fiebre.html|archive-date=October 28, 2015|url-status=dead}}</ref> Colombia, Denmark, Italy, Finland, France,<ref>{{cite news |newspaper= Le Figaro |url= http://www.lefigaro.fr/societes/2014/11/27/20005-20141127ARTFIG00315-le-black-friday-s-invite-dans-les-enseignes-francaises.php |title= Le Black Friday s'invite dans les enseignes françaises |trans-title= Black Friday Shows up Among French Retailers |language= fr |date= November 28, 2014 |access-date= November 28, 2014}}</ref> Ireland,<ref>{{cite web|url=https://www.irishtimes.com/news/ireland/irish-news/black-friday-ireland-makes-weekend-of-it-1.2019475|title=Black Friday: Ireland makes weekend of it|date=November 28, 2014|work=The Irish Times}}</ref> Lebanon, Nigeria, South Africa and Sweden.<ref>{{cite news |newspaper= Veckans Affärer |url= http://www.va.se/nyheter/2014/11/28/black-friday-i-sverige/ |title= Black Friday i Sverige |trans-title= Black Friday in Sweden |date= November 28, 2014 |access-date= November 28, 2014}}</ref>

For [[Middle East]], [[United Arab Emirates|UAE]] Black Friday started as White Friday campaign in 2014.

In 2015, Spain joined with some small retailers. The celebration became more famous year by year, until the big retailers grew.

In the [[Netherlands]], Black Friday was seriously introduced in 2015. Some years before, there were already a number of large and small retailers that used Black Friday in their marketing. However, with a total of 35 participating stores, 2015 can be considered the year in which Black Friday started in the Netherlands due to more widespread support of large retailers. The popularity of Black Friday has grown rapidly in the Netherlands. The number of participating stores has increased to over 125 during the Black Friday period of 2017. For the 2018 edition, 166 shops joined the largest black Friday platform in the Netherlands.<ref>{{cite news |url= https://www.blackfridaynederland.nl/black-friday-2019/ |title= Black Friday 2019 | date= February 6, 2019 |language= nl}}</ref>

In 2016, Black Friday was introduced in [[Poland]], [[Greece]] and [[Ukraine]].<ref>[http://zik.ua/en/news/2016/10/24/ukraine_to_have_its_grand_black_friday_sale_late_november_973992 Ukraine to have its grand Black Friday sale late November], [[ZIK (channel)|ZIK]] (24 October 2016)</ref>

Black Friday in [[Belgium]] is seriously marketed by retailers since 2016. Especially online shops have broke sales records during the last edition of Black Friday, which provides a base for further growth of popularity of Black Friday in Belgium. After 2016, Black Friday in Belgium has grown strongly. The participating shops have increased to over 70 during the Black Friday period of 2017. During Black Friday 2018, a total of 119 participating stores were measured in Belgium.<ref>{{cite news |url= https://www.blackfridayexpert.be/black-friday-winkels/ |title= Black Friday Winkels | date= February 6, 2019 |language= nl}}</ref>

In 2017, Black Friday became widely popular in [[Latvia]]. There was even a Black week and Black weekend sales in shopping centres.

Black Friday has been increasingly adopted by stores in [[Brazil]] since 2010,<ref>{{cite web|url=http://g1.globo.com/tecnologia/noticia/2010/11/brasileiros-tambem-terao-os-descontos-da-chamada-black-friday.html|title=Brasileiros também terão os descontos da chamada 'Black Friday'|date=November 25, 2010|publisher=}}</ref> although not without its share of inflated prices and other scams, especially in its earlier years, earning the nickname "''Black Fraude''"<ref>{{cite web|url=http://politica.estadao.com.br/blogs/fausto-macedo/10-dicas-para-evitar-a-black-fraude/|title=10 dicas para evitar a 'black fraude'|publisher=}}</ref> (Black Fraud) or also "''Black Furadei''", which comes from the slang word "''furada''", meaning a "jam" or tough situation, usually involving money. It is also common to hear Brazilian people say that prices on Brazilian Black Friday are "half of the double". However, currently, the term "Black Friday" has become so popular in the country that stores have been under closer scrutiny from consumers and cases of known scams have been reduced greatly.