Editing Never Split Tens (movie prospectus) (section)

===Revenue Generation=== 

Revenue will be generated by distribution in domestic and foreign theaters and to non-box office outlets. These include DVD/Blu-ray, Video-on-Demand, Electronic Sell-Through, Internet Streaming, Pay and Free Television, and ancillary media.  (The term “television release” typically refers to all of pay TV, free TV, Video-on-Demand, and Internet Streaming.)   The revenue generated from film rentals is approximately one half of that generated at the box office. (Ref. 12)   The generation of revenue from non-box office sources is detailed in Section  10, Non-Box Office Revenue Streams.

Although the majority of theater box-office revenue is typically earned within the first weeks after the release of a motion picture, with such new markets additional income may continue to be generated for an indefinitely long period.  Distributor expertise provides box office release strategy.