Editing Black Friday (shopping) (section)

=== India ===

Black Friday is little known in India, as its shopping seasons are different. The busiest times for shopping in India (and hence the times with the biggest discounts) tend to be [[Diwali]], followed by regional festivals like [[Ugadi]], [[Dussehra]], and [[Pongal (festival)|Pongal]] in South India, [[Ganeshotsav]] in Maharasthra, [[Baisakhi]] in Punjab and [[Onam]] in Kerala. Over the past decade, [[Independence day]] sales (on 15 August) have become a large attraction, though most sales in India last for a period of one week.<ref>{{cite news|title=Flipkart Amazon drive psot GST with largest ever Diwali sales|url=https://asia.nikkei.com/magazine/20171012/Business/Flipkart-Amazon-drive-postGST-consumption|accessdate=24 November 2017|publisher=Asia Nikkei|date=12 October 2017}}</ref>

The growing number of e-commerce websites and large retail shopping centers has contributed to such sales. The big e-commerce retailers in India are trying to emulate the concept of shopping festivals from the United States like Black Friday and [[Cyber Monday]]. Flipkart, Snapdeal and Amazon have been offering discounted products on the major festivals in India. December witnesses the [[Great Online Shopping Festival]] (also called GOSF) for three days where people shop from all the major e-commerce players and large FMCG brands. From 2015, Google has now stopped the
GOSF.<ref>{{cite web|url= http://trak.in/tags/business/2015/11/03/google-gosf-shut-down/ | title= GOSF 2015 Shut Down;|date=Feb 2016}}</ref> The aim was to bring leading e-commerce players on a single platform and boost online shopping in India. Survey<ref>{{cite web|url= http://www.couponrani.com/gosf-2014-consumer-sentiment-survey | title= GOSF 2014 Survey At CouponRani;|date=Feb 2016}}</ref> during GOSF 2014 suggests that 90% of consumers were satisfied with the exclusive discounts offered in GOSF.
According to Google Trends, the interest for Black Friday is rising every year. Comparing the search volume of the term Black Friday in November 2012 and November 2013, the increase is almost 50 percent (22,200 is the search volume in November 2012 and 33,100 is the search volume in November 2013, according to the Google Adwords).